Wednesday, 25 January 2017

The power of Creative Brand Design

A strong brand design is proven to deliver results for businesses. There are a lot of brands out there - many logos, colours and font choices that businesses have been sold by Graphic Designers or self created with help from Google images.

Sadly just having a brand isn't enough. A logo and colour choice may not inform customers of just what your business is about and who you are. It's not likely to help you stand out from the crowd (in a positive way) so is just a 'look'.

Those are important things. Not every brand is a good one.

Investing in having the right design agency create your brand professionally can soon pay for itself with increased sales and awareness. We're not talking about the "we'll create your brand from £75" kind of design agencies - your business success is worth more than that.

Your graphic design agency of choice should be one with a portfolio of creative work that can demonstrate how experienced 'design thinking' has been applied visually rather than just offering you a selection of logo designs.

For us here at Laban Brown Design, we don't develop design solutions that are based on what's fashionable, on-trend or style driven. Our work involves getting under the skin of your business and developing a brand that positions you firmly in your marketplace and ahead of your competition.

O'Nano Toothbrush Branding
As an example of this we recently developed a brand design for an innovative toothbrush manufacturer. O'Nano use nano-technology to create a unique brush head that has many benefits over traditional toothbrushes. Our challenge was to create a brand and retail brand packaging for the introduction of the products into the UK (they are already a big player in the US and Asia markets). 

Our solution took the brand design to new levels - across retail packaging design, exhibition display design, a website design and into stores. We provided seamless integration of the visual style and ethos across all elements and created a brand that is proving to be delivering results.

How can we help you?
If you are looking to invest both time and money into creating a new brand or updating an existing design that will help make your business a success (or greater success!) then speak with us. It doesn't matter if you are a start-up or established company, your business deserves the right solution and we can help.

Contact us today to find out more
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Laban Brown is a creative Graphic Design Agency based in Essex. Established in 1993, we serve clients across the south east of England, London, the whole UK and Internationally.