Thursday, 8 December 2016

The Digital Awards 2017 Champions - we need your vote...

The Digital Awards 2017 Champions - Laban Brown Design Essex


The Digital Awards 2017 Champions - Laban Brown Design Essex



In the Spring we won an amazing Digital Awards Gold award for our Monkey Madness Play website design.

As a Gold Winner our winning entry has been entered automatically into the public-voted Digital Awards Champions - a chance to pit the best against the best from all six of the Digital Awards schemes in 2016, in Cambridgeshire, Essex, Hertfordshire, Kent, Milton Keynes and Surrey.

Here's how you can help...

Have a look at the Monkey Madness website - click here - and if you think we're worthy or your vote then please visit the Champions voting site - click here.

Simply tap on for the 'Monkey Madness Play Centre by Laban Brown Design (Essex)' button from the list and then click on the 'Submit vote' button. No email address or subscription of any kind is required.

Thanks for your help!

The Laban Brown Design Team


We're nominated for another Marketing award!

Finalists Excellence in Marketing at the Countywide Essex Business Awards 2016 - Laban Brown Design



It would seem that our fine work is being very well received since we made it to the finalist round in the Excellence in Marketing category for the Countywide Business Awards! It's an honour to have been selected from many, many worthy marketing businesses to make it to the finals and we're delighted to have been nominated at this level.



Laban Brown Design are Excellence in Marketing Finalists at the Countywide Essex Business Awards 2016




If you're looking for a results driven agency to help with a marketing or graphic design project then you can find out more about us by visiting us at www.labanbrowndesign.co.uk or keep up-to-date with news on Twitter - www.twitter.com/labanbrown and Facebook - www.facebook.com/LabanBrownDesign.

Laban Brown is a creative Graphic Design Agency based in Essex.

Monday, 20 June 2016

Marketing awards are in air...

North Essex Business Awards 2016 Excellence in Marketing Finalists Laban Brown Design



We're delighted to have earned a place as finalists in the Excellence in Marketing category at the North Essex Business Awards 2016 for our marketing for Space Kingdom. The black tie awards evening was spectacular and it was great to be aligned alongside some prestigious and established businesses from across North Essex.



North Essex Excellence in Marketing Awards finalist - Laban Brown Design Agency Essex











If you're looking for a results driven agency to help with a marketing or graphic design project then you can find out more about us by visiting us at www.labanbrowndesign.co.uk or keep up-to-date with news on Twitter - www.twitter.com/labanbrown and Facebook - www.facebook.com/LabanBrownDesign




Tuesday, 31 May 2016

Award winning Design Agency Laban Brown Design - Essex Digital Awards 2016



We're a proud bunch. We were delighted enough to be finalists in four categories at the Essex Digital Awards 2016 but then on the awards night we scooped both a Silver and Gold Award!

We struck the perfect balance. A Silver Award for our own Design Agency website and a Gold for our client Monkey Madness Play Centre. These awards prove that whilst we present our own Design Agency brand in a consistent and intelligent way, it's our client work that is our most important focus.





Laban Brown Design - Essex Digital Awards Silver Winner 2016


 Laban Brown Design - Monkey Madness Play Centre, Essex Digital Awards Gold Winner 2016



So, with our awards displayed on the wall of our office, it's onwards with more potentially award winning graphic design and website design work. If your business marketing is in need of a creative kickstart or if you have a website that simply isn't performing then speak with us. We'll help change your business.




Saturday, 12 March 2016

We're excited to be Essex Digital Awards 2016 Finalists!



Laban Brown Design has been in business for a long time now... over 20 years in fact. We always work hard for our clients and it's this hard work that delivers results time and again. It's simply in our DNA.

In the day-to-day running our successful design agency we are often called upon to pitch against other creative agencies as part of the process of securing new projects. We're pretty successful in our pitches and have worked on many wonderful design projects over the years. Whilst winning a pitch is a wonderful thing but to us it's actually the success that our creative work brings our clients that is most rewarding.

This year we thought it would be fun to enter the Essex Digital Awards 2016 with some of the Essex based website and digital design projects that we're very proud of. We love being involved with businesses of all sizes from all around the world but being a design agency based in Essex we felt that our first ever awards entry should be an Essex Business Award.

To our delight we were announced as being finalists in the Essex Digital Awards 2016 in an amazing FOUR categories: 'Small Business Website' (in association with the Essex Employment & Skills Board), 'Website' (in association with Lookers Volvo Colchester) and 'Marketing & Creative' website with all three for our Laban Brown Design website and 'Sports & Entertainment' for our Monkey Madness Play Centre website.











We're very pleased to have made it to the finalists stage and our fingers are crossed that the judges will like our work and we'll have a good result at the Awards event in April. The Laban Brown Design team will be at there and we're certainly looking forward to meeting sponsors and competitors alike.

In the meantime we're busy working on a wide range of new graphic design and website design projects for businesses across the country - three of which are for businesses based in Essex.

If you're looking for a results driven design agency to help with a website or graphic design project then you can find out more about us by visiting us at www.labanbrowndesign.co.uk


Friday, 22 January 2016

Redesign - It's not a dirty word...




As a creative agency Laban Brown Design has been around for quite a while now. Over twenty years in fact. In that time we've learned a thing or two about the need for redesigns.

Redesigns can be required for a number of reasons. Sometimes we're asked to take over the work of another agency and redesign an unsuccessful design solution into something that works. Or we may be asked to redesign a project that we created ourselves long ago when it was designed to communicate in a different way and perhaps on a different platform.

It's hard now to imagine that there was a time when the internet didn't exist and most marketing strategies (known back in the day as a marketing plan of course) consisted mostly of creating a brilliant design that was produced as a printed brochure and often print advertising. Digital delivery is very much part of the route to market now and requires a different approach to design and thus the call for a redesign.






It's not unheard of for us to redesign the same project more than once over a long period of time. We created the original logo identity design for our client Countryside Properties' Skyline 120 commercial business park some 11 years ago and have since redesigned the logo, literature and website three times. Time forces evolution and it's crazy not to revisit a project to make sure that it is delivering the correct information to the right audience in the best possible way.

We're aware that some clients try to avoid revisiting or redesigning a project since they feel they've already invested and would question the need for change. We shouldn't question the success of the original design but how the world has developed since its creation.

The world has become design savvy. We're surrounded by strong visuals everyday - from television to online to packaging design and retail environments. A bad design solution requires a rethinking - it can't be fixed. A good design requires redesigning simply to bring strength in an ever more competitive marketplace.

Consider what would have happened to some of the world's largest businesses and brands if they hadn't evolved and redesigned their identities.



Much as Starbucks loved their original logo design (a first logo is often hard to let go)
evolution and redesign has helped them visually grow up as their business expanded



The step from Apple's original logo design to its redesigned solution was huge but necessary



Shell has been in business for a long time and has seen a number of logo redesigns. It has been very much a process of evolution but it's clear to see how many of the variants wouldn't stand up in today's marketplace




If your business is suffering because your logo design, brochure design, packaging design or website design no longer works or is outdated, then speak with us about how a redesign can ignite sales and help put you ahead of the competition.

Visit our website at www.labanbrowndesign.co.uk to find out more.

Tuesday, 5 January 2016

New Year, new Laban Brown Design website update



So it's the New Year and with fresh starts in mind we've taken some time to (finally) update our website with some exciting new clients and projects.

We do of course like to keep our website fresh and updated on our Hot Stuff page (take a look, it's full of great design work) but we've added four entirely new clients to our work example portfolio pages.

Just as we would when working on a client's website design, we've planned just which four clients we should use as examples to ensure that we show a wide representation of the graphic design work we create for companies large and small. The four we have chosen compliment the sixteen clients we already show on the website and introduce some really effective examples of our work.

You can go direct to our work landing page by clicking this link, or go to the four client pages individually by clicking on any of the links shown under the images below.





Identity design, brand design, visual styling and integration across a range of marketing tools including literature, website and signage for two play centre locations.






Creation of luxury brand Magazine App for use on mobile devices along with supporting printed brochure.







Corporate identity update, brand design, development and application across marketing materials and customer touchpoints.







Development of a dynamic brand identity that has been applied to all online and offline marketing from product literature and large format displays to packaging design.







Wednesday, 11 November 2015

Which is best - big design agency or small design agency?



Are big agencies better than smaller creative groups? It depends... of course.

It's something that gets discussed frequently within both our creative circles and also with clients when chatting openly about past experiences and ongoing client/agency requirements.

We have first hand experience having worked in 50+ staff agencies down to five man creative enterprises. These two models are at opposite ends of the creative service offering. Larger agencies will generally employ new business sales people along with account handlers to work between the agency and its client. It's a solid strategy and similar to many other types of business however as any creative person responsible for actually generating ideas or the end creative product will testify, the account handler will be a buffer between themselves and the client.

Chinese whispers can creep in and a whole heap of trouble can result from not being able to get to the core of requirements, timings or expectations. It's a very common problem and one that has been proven to be largely eradicated by having creatives available to clients from initial project briefing to day-to-day questions and discussions. Perhaps it helps that there's no 'selling' being done and a sharper focus on direct delivery by not going via an account handler. Creative designers don't work on commission or have sales targets afterall!

Another key benefit that a smaller creative design agency can deliver is speed. Again from experience, a larger agency simply takes longer to do things. It's a simple fact that the more people involved in developing any creative solution, the longer it takes to get to an end result. It's a numbers game. A bigger agency will need more clients to help pay for the higher overhead and will have generally fewer creatives to deliver ideas and designs.

Amazingly it is shown that a small creative agency of six staff members can employ as many as five creatives whereas a larger agency of ten staff members can employ as little as four creatives. 

One of the largest benefits to clients is that of cost saving. Bigger agency = more overhead = larger invoice to the client for work. Smaller agencies are on the whole lean, responsive and cost effective. We certainly are.

Over the past 20 twenty years we've seen many design agencies come and go. More often those closing their doors are larger agencies. This of course isn't good for clients as they suffer sudden breakages in their projects since their agency literally isn't around anymore. All the great ideas and marketing plans created by working together are gone along with any artworks that may need for future creative work. It's genuine nightmare and we've listened to horror stories told to us by clients who have found themselves in that exact situation. There's nothing more frustrating in having to pay someone to re-create a brochure design from scratch as the previous agency has gone bust and taken their artworks and copyrights with them.




These are just a few examples that have been behind our solid foundation strategy to always be a smaller creative agency that not only talks directly, honestly and openly but can deliver the highest levels of quality that our clients will enjoy as part of our long-term relationships.

If you are thinking of working with a design agency then think about going small. It's a very smart place to start.

Laban Brown Design is a creative design agency based in the Essex countryside. We serve clients across the whole UK and internationally.

We have been helping clients position themselves in their marketplaces, raise their profiles and achieve their commercial objectives with effective Corporate Identity design, Brand Identity design, Brochure design, Website and Digital design, Packaging design and design for Print since 1993.


Thursday, 24 September 2015

Corporate Identity Design - MINT Construction




Corporate Identity - the icon or symbol that represents a business in one simple form. We created the identity and brand style for innovative Construction company MINT.

The brief called for an identity design that instantly informed of the business ethos of clarity and strength. These attributes where shown visually as a block (four walls), a strong, clean font and the 'i' in the text suggesting a rooftop. Solid black colouring was used to convey a contemporary flavour along with a fresh mint green.







The finished MINT identity and brand style is currently being rolled out across a range of printed elements including Stationery Design and Brochure Design along with new Site Hoarding Designs, Signage Design, Van Livery Design and a Responsive Website Design.






You can view the new site at www.mintcs.co.uk and our new Hoarding Designs are now appearing around London.

Thursday, 13 August 2015



Summertime always brings good things to us here in the leafy Essex countryside. We're very aware that we're lucky to be surrounded by nature from woods to open fields or all kinds. Even better are beaches just 10 minutes from our door.

It's in stark contrast to our many meetings in and around the UK's towns and cities where many of our clients are based. Being amongst open spaces has served us well and seems to promote very clear thinking. Maybe it's the clean air or maybe it's the views but every client that visits says the same. They leave refreshed and invigorated.

All this creative freedom and just a stone's throw from London, Cambridge and surrounding cities. It's the best of both worlds for us and our clients.

So, if you're a start-up business looking for a Design Agency to help get you going or an established business who is looking for a Design Agency to replace your current supplier then grab your flip flops and sunglasses and head our way. We'll have an ice lolly waiting for you.






Tuesday, 5 May 2015

Designing a new Identity and branding for our Graphic Design Agency



Celebrating 22 years in business - Laban Brown Design Agency Essex


This year we are celebrating 22 years in business. It's a big number and we're very proud of it.

We recently decided that it was the perfect time to present a new face for Laban Brown Design; a new Corporate Identity and Brand Identity style rolled out across all of our internal and external communication from letterheads and social media channels to a new fully responsive Website and Digital Design.

We started the challenge of creating a new identity just as we would with any client project - we evaluated where we were positioned in our marketplace, how our visual look reflected our business personality of a creative / approachable and very professional Creative Graphic Design Agency and how we could design a solution that would be relevant today and in the future.

As any branding project we started with a series of initial design solutions that were discuss, pulled, pushed, refined and developed - drilling down to a core set of ideas. It was decided that the perfect visual representation of what we deliver to our clients was delivered through a bold + and =. Put simply a client project plus Laban Brown Design equals results. It's a clear message that says everything.

These symbols were introduced alongside the clean, refined and contemporary typeface named Din. This font was chosen as it not only reads nicely as all sizes but visually suggests strength and clarity. The type was then meticulously styled and implemented in our evolved corporate colours of a warmer orange and two greys.



Laban Brown Design Essex - new Identity design
Laban Brown Design Essex - new Identity design - stacked version



Implementation was rolled out through a series of updates starting with our new Website. The site was a completely new design and build - unlike other Agencies we don't just rely on re-skinned purchased templates - preferring instead to design and build a site from scratch that fully delivers information in the easiest possible way for potential clients and without compromise.





If you are already a Laban Brown Design client then you will have seen our new look and feel in action on a wide range of elements such as our Concept Boards, Stationery, Signage and Invoices. We have also introduced new branded graphics to our Facebook, Twitter and Google+ channels for total brand consistency.





Feedback has been overwhelming and positive. It is further proof that when we create a new Corporate Identity, a fresh Brand Identity, associated Design for Print and Website & Digital Design it is not only seamless but brings immediate rewards.

It shows that you can rely on Laban Brown to deliver design that makes a difference.

To find out how we can help your business or to learn more about us then visit our website www.labanbrowndesign.co.uk